If you're a hard money lender struggling to find new borrowers, I'm going to show you exactly how to get clients calling you every single day without attending endless networking meetups. 🎯
TIMESTAMPS ⏰ 0:00 - Introduction: Growing Your Hard Money Lending Business 0:27 - Why Digital Marketing Beats Traditional Networking 1:18 - Google Trends Data: Hard Money Lending Search Volume 2:19 - Why Borrowers Choose The First Lender They Find 3:13 - Real Client Results: 196 Clicks in 7 Days 4:11 - The Power of Search Intent and Geotargeting 5:04 - Understanding Geographic Focus in Lending 5:34 - What's Coming in Future Videos
MY BACKGROUND 👋 I'm Gabe, founder of Kaizen Properties and host of The Real Estate Investing Club podcast. Through my marketing agency, Kaizen Marketing Agency, I help hard money lenders scale their businesses using digital marketing strategies that actually work.
WHY DIGITAL MARKETING BEATS TRADITIONAL NETWORKING 🚀 Look, I'm not against meetups and in-person networking. They're valuable for building local connections. But as a dad with two kids and limited time, I understand you can't spend every evening shaking hands at real estate events. There's a better way to generate consistent lead flow, and that's through strategic digital advertising.
THE POWER OF GOOGLE ADS FOR HARD MONEY LENDERS 💻 I pulled up Google Trends during this video, and the data is clear. Hard money lending has significant search volume, and it's actually increased over the past year. What does this mean for your business? When real estate investors need bridge loans for their flips, they don't spend weeks researching lenders. They want funding quickly, and they'll work with the first qualified lender they find.
This is where Google Ads become your secret weapon. Even if your website doesn't rank organically through SEO, you can skip the line by running targeted search ads. You become the first business potential borrowers see when they search for hard money lenders in your area.
REAL RESULTS FROM ACTUAL CLIENTS 📊 I showed real campaign data from one of my Midwest hard money lending clients. In just seven days, we generated 196 clicks to their website through search ads. That's 196 potential borrowers who were actively searching for hard money loans in their specific market. These aren't cold leads, they're hot prospects with immediate intent to borrow.
THE ADVANTAGE OF GEOTARGETING 🎯 Hard money lending is inherently local. You need to know your market, understand property values, and assess deals accurately to protect your investment. Search ads allow you to geotarget your specific city or region, ensuring you only attract borrowers in areas where you actually lend. No wasted ad spend on leads you can't serve.
SEARCH ADS VS PERFORMANCE MAX 🔍 I run two types of campaigns for my lending clients. Search ads put you at the top of Google when someone types in keywords like "hard money lender Austin Texas." Performance Max ads spread your business across YouTube, Gmail, and display networks throughout the internet. While both work, search ads are superior because they capture high-intent prospects actively looking for your services right now.
WHAT'S COMING NEXT 📺 In future videos, I'll dive deeper into the specific elements you need, including website optimization, Google Business Profile setup, and campaign structure. This video establishes the foundation for understanding why Google Ads should be your primary client acquisition channel.
If you have questions or want my team to run these campaigns for you, visit kaizenpropertiesusa.com or kaizenmarketingagency.com. I'd be happy to help you scale your hard money lending business! 💪
Want help growing your hard money or private lending business with digital ads? Reach out to us at
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By: The Real Estate Investing Club with Gabe Petersen Title: How to Get Hard Money Lending Clients Daily (Without All the Meetups!) 🏠 Sourced From: www.youtube.com/watch?v=-6d4d3329BY
