“300: Private Money vs. Hard Money: The Secret to 8% Funding for Real Estate Deals - Jay Conner”
In a recent episode of the Raising Private Money Podcast, Jay Conner, the Private Money Authority, sits down with Mike Zlotnik and talks about the most important aspect of elevating your real estate business: Private Money.
Their discussion offered a wealth of actionable strategies for both novice and seasoned real estate investors seeking to unlock the power of private capital — without ever feeling like they’re selling or begging for funds.
The Power of Education Jay attributes much of his success to his role as an educator. None of his 47 private lenders had ever heard of Private Money lending before he introduced them to the concept. Jay emphasized, “We take on the philosophy of being an educator... None of them ever heard about this world until we started educating them on what it is, how they can get high rates of return safely and securely.”
Instead of pitching or selling investments, his approach centers on teaching prospects about the benefits of Private Money, comparing returns to typical bank accounts or CDs, and explaining the security provided by real estate-backed loans.
Where to Find Private Lenders Jay outlined three main “buckets” for sourcing private lenders: Your Warm Market: Friends, acquaintances, coworkers, CPAs, real estate attorneys, and even your dry cleaner could all be potential lenders. Professionals often serve as “gatekeepers” and can become great referral sources.
Expanded Warm Market: Jay recommends joining local networking groups like Business Networking International (BNI), where members actively seek to refer business opportunities to one another. He credits millions of dollars raised to these connections.
Existing Private Lenders: These are individuals who are already comfortable with lending against real estate, often seeking higher yields than typical retail investors.
Building Trust and Keeping It Simple Both Jay and Mike agreed: building trust is essential before you can ever raise a dollar. Authority, expertise, and credibility need to be established upfront, and all communications should be straightforward. “A confused mind always says no,” Jay pointedly remarked.
Exclusive Tools and Education Jay Conner also provides additional resources for those interested in learning his system:
Private Money Conference: A three-day, hands-on event covering everything from raising capital to selling homes and automating your business.
Script Collection: Free downloadable scripts for initiating conversations with potential lenders.
His Book, “Where to Get the Money Now”: A national bestseller walking readers through Jay’s step-by-step process.
Final Thoughts Raising Private Money isn’t about aggressive pitches. It’s about relationships, education, and offering a solution to someone’s problem — namely, the need for secure, high-yield investments. Whether you’re brand new to real estate or ready to scale, Jay Conner’s principles offer a trusted roadmap for unlocking private capital and turning deals into profit.
Timestamps: 00:00 Educating investors on Private Money 03:49 Investor money stuck in bad deals 08:18 Expanding your business network 12:19 Discussing investment opportunities 15:57 Current state of capital raising 17:22 Investing in real estate yields 22:03 Real estate workshop overview 24:54 Helping with credit for homeownership 27:26 Changing habits for future success
Private Money Academy Conference:
Free Report:
Join the Private Money Academy:
Have you read Jay’s new book, Where to Get the Money Now? It is available FREE (all you pay is the shipping and handling) at
What is Private Money? Real Estate Investing with Jay Conner
Jay Conner is a proven leader in real estate investing. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $86,000 per deal.
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By: Invest in Real Estate Profitably #shorts Title: Navigating Private Lending: Tips for Real Estate Investors from Jay Conner and Mike Zlotnik Sourced From: www.youtube.com/watch?v=dRdgYUN3SUc
